- Sector: Creative
- Region: North West England
The sound of success
Manchester-based PHMG has developed a lucrative niche for itself, creating custom-made audio for its clients, featuring music produced by a talented team boasting BAFTA and Emmy nominations. Its services are used by some 32,000 companies in 39 countries across the globe, including household names such as Audi, Coca-Cola and Samsung.
"PHMG provides organisations with inspiring audio branding productions, creating a sound that captures the unique identity of our clients and their distinct brand personalities," says Managing Director Grant Reed. "Played across radio ads, online, in company videos and across a host of other touchpoints, an audio brand becomes synonymous with the organisation, connecting with consumers in a memorable, emotional way."
The company has been in business for 20 years and has grown to more than 400 employees across the UK, the US, Canada and Australia.
"By establishing executable processes, we developed a model that allowed our Brand-Sound-Track™ to be delivered globally. The North American and Australasian markets embraced our world-class product, taking audio branding across the globe," says Grant. "Our US headquarters in Chicago is the powerhouse of our global operation, bringing together employees from every area of the business."
There is plenty of potential for further growth, with Grant pointing out that "businesses of all sizes now understand the value of delivering a complete brand experience to meet the high expectations of an increasingly demanding client base. Every company needs to develop an identity that connects with the consumer at all levels."
Despite the global outreach it now has, though, the company still views the resources closest to home as a vital element in its success.
"Our biggest opportunity has come in the talent readily available on our doorstep," says Grant. "We’ve been able to build our team with the music industry’s finest composers, creative copywriters, world-class voice artists and producers, unrivalled in technical skill."