- Sector: Retail
- Region: London
Created in 2003 by twin brothers Antony and Richard Joseph, Joseph Joseph designs and manufactures houseware products that solve everyday problems with innovative solutions. With 120 staff worldwide and a range of more than 450 products sold in more than 110 countries, the company has rapidly grown into a multi-award-winning international houseware brand with offices dotted around the globe.
Focusing on international markets has meant that 75% of Joseph Joseph’s sales are now outside the UK, which has provided steady growth and allowed it to take advantage of developing markets.
The company has adapted to the shifting landscape in the retail market as consumers look beyond the high street to the convenience of online shopping. This shift in buying habits has created huge opportunities in retail and Joseph Joseph has therefore committed investment to developing its website and ecommerce offering over the coming years in order to keep pace.
The company’s success is also down to its willingness to consistently fund the design of new products in order to branch out into different categories, launching waste management and bathroom products in the past two years.
For Antony and Richard, key for any business starting out is to find the one thing that they do really well – and to then consistently strive to be better than anyone else at doing it.
By having this focus, Joseph Joseph has built a solid reputation for innovation and managed to attract many new kitchenware customers in the process. As the business has become more successful, the company has been able to expand the range gradually and more effectively into other housewares areas.