- Sector: Technology
- Region: London
Homing in on success
ZPG brings together some of Britain’s most trusted digital brands, including property portals Zoopla and PrimeLocation, and price comparison sites uSwitch and Money.co.uk. Between them, these attract more than 50 million visits from British consumers per month.
In addition to its consumer-facing brands, ZPG has also developed a string of property data and software products and services, such as Hometrack, ExpertAgent and MoveIT, which are used by some 25,000 business partners. The theme linking everything is the idea of empowering smarter property and household decisions.
"By innovating and differentiating, we have created brands with high levels of consumer loyalty and partner engagement," says Founder and Chief Executive Alex Chesterman. "We have been one of the fastest-growing tech businesses in Britain over the past decade by combining organic growth with a number of acquisitions and partnerships to accelerate our growth and market position."
The business was set up in 2007 and launched its services a year later. Since then, the group has created more than 1,000 jobs. The success of the company is all the more impressive, given that it was launched in what was a tough economic climate, particularly for the property sector.
"We launched in 2008 at the height of the credit crunch. And, we were taking on more established and better-funded players," says Alex. "But, there is always room in the market for new and different propositions. One doesn’t need to be first, you just need to be better. Some of the best businesses have been built in the most challenging times and, if you have a good idea and are committed to making it a success, then kick the barriers out of the way, don’t take ‘no’ for an answer and get on with it."