Green is good
From our energy to our food and health products to our holidays, we are increasingly aware of the importance of choosing brands that are good for both society and the environment. The huge increase in wildfires across Europe this summer has brought home the seriousness of climate change, a key concern among Millennials and Generation Z. Older generations are campaigning over environmental issues such as the overuse of plastic and want companies to be more aware of their impact. In the face of an expanding world population, green brands will become more popular.
Sector at a glance
- 87% - The proportion of Europeans who worry about the environmental impact of plastic
- 90% - The proportion of new power in Europe that is from renewable sources
- 2020 - The EU Year for strategy targets of a 20% increase in energy efficiency