- Sector: Retail
- Region: Yorkshire and the Humber
Made to measure
Founded in the UK in 2010, MADE designs and sells furniture and homeware, primarily online. Now also present in nine markets across Europe, it has 600 employees and launches 250 new items each month on average.
MADE has an in-house design team, but also works directly with makers, suppliers and independent designers. “We cut out the middleman and pass those savings on to our customers,” says Philippe Chainieux, Chief Executive of MADE. “Over the past 10 years, we have developed a unique model. We produce in small batches, meaning we can stay reactive to trends, alongside minimising any waste stock. This enables us to adapt to changing trends quickly; new lines can take just a few months from design to reach the market.” As well as cutting down on waste in its supply chain, the company’s commitment to sustainability is also seen in its use of a hybrid truck fleet to deliver its products in Paris (a method that will soon be rolled out to other cities).
Collaborating with both established designers and emerging names, MADE offers a wide range of innovative products and helps to nurture new talent. It encourages customer input in all areas and uses its crowdsourcing platform TalentLAB to allow customers to directly influence which new designs are developed.
Even before the COVID-19 pandemic and subsequent lockdowns, MADE was constantly looking to improve its online experience. “Over the past 18 months, we have seen an accelerating trend towards customers shopping online for big-ticket items,” explains Philippe. “Over the past few years, we have carried out significant investment in technology to create an online platform that can be scaled to support our rapid growth geographically and in terms of range. As the shift from high street to online accelerates, agility has never been more important to remain relevant.” But MADE knows that sometimes, particularly for larger purchases, nothing can beat seeing a product in real life, and it has showrooms in several locations where customers can drop in.