- Sector: Technology
- Region: South East
- Revenue: £40m to £50m
- Website: www.accesso.com
Getting ahead of the crowd
Accesso provides ticketing and queuing solutions to theme parks and leisure attractions in over 25 countries around the world. Some of its well-known customers include Merlin Entertainment Group, Six Flags and the Cedar Fair Entertainment Company, and cover a wide array of venue types, such as zoos, water parks and cultural attractions.
The company’s innovations often enable customers to skip the queues for the most popular rides. ‘Virtual Queuing’, for example, allows visitors to make ride reservations throughout the day.
“The trick is in convincing people that investing ahead of a coming change is the best way to make the most of it”
The company’s CEO, Tom Burnet, says the business was a reaction to the opportunity to provide more efficient systems for a huge but fragmented global industry of leisure attractions, helping them boost profits and enhance customer enjoyment.
Accesso prides itself on innovative engineering and vision, and Tom says this has been a great strength in its sector. That is, once prospective clients understand how the company’s technology will make them stand out from their competitors.
“Our perennial challenge has been to persuade clients that deploying leading-edge technology is a huge differentiator and will mark them out among their peers,” says Tom.
25 – The number of countries Accesso operates in
“The trick is in convincing people that investing ahead of a coming change is the best way to make the most of it – in the leisure industry, our customers are big forward thinkers.”
As a result, Tom says that in five years the company will have expanded enormously: “We will be a truly global, billion-dollar enterprise value business. We’ll also have grown the workforce by several hundred percent.”