Thanks to advances in technology, a growing middle class and a boom in entrepreneurship, Africa is seeing rapid growth in demand for, and subsequently the supply of, consumer services. Whether it’s e-shopping, an iced latte or a good education, consumers across the continent are enjoying better service and a greater range of choice than they ever have before.
Sector at a glance
- $2.1 trillion - What household consumption across Africa is expected to be by 2025
- 75 cities are forecast to account for 49% of Africa’s consumption by 2025
- 3.9% - The compound annual rate at which Africa’s household consumption grew between 2010 and 2015