- Sector: Healthcare & Edcation
- Country of operations: Côte d'Ivoire
Set up in 2008, Clinique Procréa specialises in fertility treatment and is the leading medical centre in assisted reproductive treatments in Côte d’Ivoire. Alongside its core focus, it delivers a range of other medical services to women and children.
This is a relatively under-served market. Assisted reproduction is not yet regulated by law in Côte d’Ivoire and the topic of fertility treatment is often poorly understood.
“Our biggest opportunity has been the lack of an adequate offering in Côte d’Ivoire for patients requiring fertility treatment,” says Dr Myriam Kadio-Morokro, Director General. “Clinique Procréa has taken action to make assisted reproductive treatments accessible to a larger number of patients. It is the only centre capable of providing end-to-end care to patients in need of fertility treatment.”
In addition, the company says traditional attitudes to fertility treatment are starting to change. “The long-standing taboos surrounding fertility in the region should progressively recede, as has been the case in other parts of the world. This will drive the demand and therefore more opportunities for medical centres.”
With limited official support for the development of medical services in the country, the business has thrived thanks to the entrepreneurial spirit of its founders, as well as a capacity to attract highly qualified physicians and provide best-in-class training for technicians. Another important success factor has been its focus on social media and other communications channels to reach its patients.
The company is currently in the middle of an expansion programme that will see it significantly increase its capacity. “We are building a state-of-the-art clinic that should start operations within two years, with the aim to double the volume of activity of the clinic in the next five years,” says Myriam. “Clinique Procréa will also reach more patients from a more diversified background by developing a network of first care medical units in the suburbs or secondary cities.”