- Sector: Consumer Services
- Country of operations: Nigeria
Lagos-based Eat’N’Go is Nigeria’s fastest growing fast-food restaurant operator, working with major international brands such as Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yogurt. The company currently has some 70 outlets, employing more than 1,800 staff. As well as its restaurants, Eat’N’Go also has manufacturing facilities.
The company has grown each year since its creation in 2012, and it intends to keep up that trend in the years to come. The company says it plans to increase the number of physical outlets in its portfolio by up to 50% a year over the next five years and the workforce is also set to grow by more than 5,000 people in that time. “The company has a full five-year plan developed as a roadmap for both the management team and the investors to ensure ongoing growth,” says Patrick McMichael, CEO.
Maintaining its upward momentum has not always been easy, with the local economy going through some turbulent times in recent years. “Economic challenges in developing countries can be very severe on companies of all sizes,” says Patrick. “The growth challenges have been diligently handled by the team through marketing strategies, menu engineering and negotiating with suppliers. The fact that Eat’N’Go has been able to continue to grow is something the team are very proud of.”
As a developing economy, Nigeria presents numerous challenges to any company that wants to grow, including issues around infrastructure, the cost of locally supplied products versus imports, and the purchasing power of the local community. However, one element that the company says has helped with its development is support from the authorities. “The Nigerian government has a number of programmes to support companies to invest in the local economy to create jobs and build economic prosperity,” says Patrick. “Eat’N’Go has been participating in the government programmes since inception.”