- Website: www.snapplify.com
- Sector: Technology & Telecoms
- Country of operations: South Africa
In schools across Africa, the classroom is changing – something that Snapplify has been quick to recognise. The content and media technology company specialises in finding the best ways to distribute digital content, particularly in the education sector.
“We provide a comprehensive platform for e-books, magazines, newspapers, apps, audiobooks, video and other digital content to schools and individual readers,” says CEO Wesley Lynch. “Our aim is to distinguish the unique challenges of the classroom in emerging markets, where multiple learners share tablet devices, print and digital textbooks are used simultaneously and infrastructure is often unsuitable. We pinpoint the best technologies to resolve these challenges.”
“Increased adoption of e-learning in schools, and the increasing affordability of smart devices to institutions and individuals, presents a significant opportunity for us”
Wesley Lynch, CEO, Snapplify
The company currently operates in South Africa and Kenya, working closely with government bodies, telecoms firms and hardware providers. The firm has benefited from the ever-widening spread of mobile technology and the growing interest in adopting new ways of learning.
“Many of the opportunities that have presented themselves to us over recent years have stemmed from increased mobile penetration and connectivity in Africa, coupled with a mandate from governments and educational institutions to support blended learning and digital education,” explains Wesley. “Increased adoption of e-learning in schools, and the increasing affordability of smart devices to institutions and individuals, presents a significant opportunity for us.”
- 100,000 e-book titles are aggregated by Snapplify and distributed in Africa
Snapplify claims to already be the largest aggregator and distributor of e-books in Africa, with more than 100,000 titles, content from more than 250 publishers, and more than 600 resellers and online stores. And over the next few years, the company intends to extend its reach into other areas of the continent as well as push ahead with plans for its retail division, helped by targeted online marketing campaigns. Wesley says: “In five years, we envisage Snapplify as the largest e-book retailer in Africa.”