Company information

Branching out

It’s a good time to be involved in Morocco’s outsourcing sector, which continues to grow and create jobs, while the country is now the number one location for French-speaking offshoring services.

One of the companies spearheading that growth is Outsourcia, a leading provider of contact centres, back office outsourcing, IT outsourcing and other digital services. Since starting out in 2003, the company has built up a customer base that includes the likes of supermarket chain Carrefour, fashion brand The Kooples and telecoms giant Orange.

“In 2010, Outsourcia was the first Moroccan actor to establish itself in the French contact centre market and it now employs 200 people in France,” says CEO Youssef Chraibi.

Over the past decade, the Casablanca-based group has been steadily expanding its physical footprint, and now has a presence in four countries in Africa and Europe, employing a total of 1,500 staff. Growth has often come through acquisitions. CEO Youssef Chraibi says: “In 2016, we completed another growth operation with the acquisition of the SCEMI group, a leading player in business process outsourcing in Madagascar.”

“To continue to grow, it is essential to diversify our offer with high-quality, value-added services through the acquisition of new expertise”
Youssef Chraibi, CEO Outsourcia

The acquisition has enabled the company to supplement its onshore offering in France and its nearshore operations in Morocco with an offshore solution. And in 2010 the company acquired digital agency Alias Community, which will enable Outsourcia to offer customer relationship management services for social media platforms.

To help it continue to grow, the firm is looking to further diversify its services. It will do so with the help of investment from AfriInvest, a leading private equity firm, in 2016.

  • 1,500 staff are employed by Outsourcia across four countries in Africa and Europe

“Today, our historic market of call centres is in a mature phase,” says Youssef. “To continue our progress, it is essential to diversify our offer with high-quality, added-value services through the acquisition of new expertise, especially in the area of business process outsourcing.”