Innis & Gunn
- Sector: Food & Beverage
- Region: Scotland
Full of hops
Innis & Gunn is a brewing company based in Edinburgh. Founded in 2003 by Dougal Gunn Sharp, a master brewer, its lager is the number one craft lager in Scotland, and the number two craft beer brand in the UK off-trade. It’s also one of Scotland’s most successful international craft beer brands, exporting to over 35 countries, and is the number one imported craft beer in Canada.
“Our team give 100% commitment every single day to make amazing beers for people all over the world to enjoy, and we love to see drinkers discover something new,” says Dougal.
“From our flagship bourbon barrel-aged beer The Original, to Innis & Gunn Craft Lager, and boundary pushing limited-editions, our beers are renowned for quality and flavour. We sold over 2.5 million cases of beer last year across the UK and over 35 export markets.”
The global shift in consumer behaviour towards premiumisation has led a growing demand for higher quality products. “We are one of the brands driving craft beer’s march into the mainstream, broadening our portfolio because people want to try different types of beer,” says Dougal.
By 2025, the value of craft beer within the total beer market will almost treble, according to Dougal. He also thinks that the health and wellness trend is going to be a huge driver of innovation in the beer industry. “If you look at the current transformation in the low- and non-alcoholic beer sector, we can already see that this is becoming a more mainstream and lifestyle-driven choice. Our challenge is to develop and deliver distinctive new beers and give consumers more choice.”