- Sector: Design
- Region: London
Light it up
White Light started its life as a theatre lighting hire company in 1971, when it supplied some of the biggest West End shows. However, since then, it has invested in technology to diversify into other markets including corporate events, broadcast, leisure and live music and its clients range from museums to theme parks.
Based in south west London, White Light has over 75,000 sq ft of warehouse space, 260 staff and an annual turnover of £35m, plus it has won several awards for its work. In the 2019 The Sunday Times HSBC International Track 200 league, it came in third place, and in 2018, it also won three prestigious awards: the IBC 2018 Innovation Award for Content Creation; Best Use of Audio Visual Technology at the Event Technology Awards; and the Merton Business Awards’ Employer of the Year.
Since 2015, the company has expanded rapidly into the broadcast market, working on the FIFA World Cup, the Rugby World Cup and the Winter Olympic Games. Looking beyond sporting events, White Light’s clients include the Harry Potter Studio Tour in London and a theme park in the UAE.
Bryan Raven, Managing Director of White Light, explains that the strength of the company throughout less favourable economic conditions is due to its industry. “The entertainment industry can be resilient to events such as recessions. While people can’t afford luxuries like a new car or an expensive holiday, they can afford to entertain themselves, whether this is theatre trips, rock concerts or a visit to a theme park,” he says.
For Bryan, the economic downturn can be used as an opportunity. “Recessions tend to sort out what we’d class as ‘zombie companies’. We normally see competitors disappear or change direction in these periods as they quickly realise the commercial realities of aggressive pricing strategies.”