Rosewood

Company information

Pet paradise

If your pet deserves a treat, Rosewood is likely to have what you’re looking for. Over the past 58 years, the company has provided toys, grooming and bedding products for pets in the UK and overseas, designing its own products as well as sourcing from other suppliers. Its range covers the needs of all domestic pets, including dogs, cats, rabbits, guinea pigs and fish, and last year, the company exported its goods to more than 40 countries.

"Our experience and knowledge of this market means there is high demand for our own-brand products, from both retailers and consumers alike," says Neil Panter, Managing Director. "We introduced more than 500 new Rosewood brand or customer own-label lines to our portfolio in 2017."

This corner of the retail market has some particular characteristics, which the company knows it needs to keep in mind. "Pet accessories are very rarely a destination buy," says Neil. "As is the case with most impulse lines, presenting products appropriate to the right shopping environment, combined with the right price, packaging and offering a benefit to either pet, owner or both, will result in a sale.

"There are some difficulties, though, including the current trend for people to have their first pet at an older age than used to be the case. On the other hand, the market tends to be resilient, even if wider economic conditions are tough.

"Modern living puts great pressure on responsible pet ownership and young people are exposed to so many other distractions that they end up getting their first pet later in life. However, the flip side is that people are living longer and, in turn, are keeping their pets longer," says Neil. "Expenditure during a pet’s life has never been higher and, with the rapid increase of products for pets, we cannot see a change in the upward curve."