Republic of Media

Company information

 Independent thinking

Award-winning media agency Republic of Media is the company responsible for planning and buying advertising for household names, such as Velux, Highland Spring and many others. Unlike many media agencies working with high-profile clients, though, it is proudly independent.

"Our independence keeps us curious and has created a culture where our people are empowered to innovate, push boundaries and deliver the most effective solutions," says Managing Director Simon Crunden. "We use leading-edge planning tools to root every campaign in solid insight and audience understanding. Our unique culture creates an environment where our people are empowered to deliver the most creative, innovative and effective solutions."

There has been some controversy in the world of media planning and buying in recent years, with opaque trading deals by major ad networks threatening to undermine trust in the sector. As an independent agency, Republic of Media looks well-placed to deal with this issue.

"The past few years have seen a renewed focus by advertisers on transparency in the media supply chain," says Simon. "Our focus on freethinking, transparency and openness means we reject volume and share deals to deliver the best deal on a client-by-client basis. We are motivated by results and making a tangible commercial difference to our clients."

The agency currently employs 31 people across its two offices in Edinburgh and Manchester, having expanded its headcount by 50% last year. Its client base is also growing impressively, with new client wins over the past 12 months, including Magners Cider, FABB Sofas and Air Transat. For Simon, the agency’s approaches to its staff and clients are intrinsically linked.

"In just six years, we have established an outstanding reputation for results and integrity that has allowed us to attract the very best people, which, in turn, attracts the best clients," he says. "The combination of people, results and culture has resulted in new client wins."