- Sector: Food & Drink
- Region: Scotland
Barking up the right tree
Craft beer brewery BrewDog started on its mission to transform its industry in April 2007, with two employees, Co-founders Martin Dickie and James Watt, and one dog.
"We were bored of the industrially-brewed lagers and stuffy ales that dominated the UK beer market," Martin says. The duo leased a building in Fraserburgh in Aberdeenshire and began making small batches of hand-filled beers, and sold them at local markets and out of the back of a van.
Today, BrewDog has more than 1,000 employees (and a dog), has brewed 343,253 hectolitres of beer, has 70,000 shareholders and 49 bars across the world, from Southampton to Sao Paulo, Brazil. Plans to open the world’s first ever craft beer hotel in Aberdeen are well on the way, scheduled to open in the first half of 2019.
The growth to date has been powered by its record-breaking Equity for Punks crowdfunding initiative, which has seen the brewery raise over £50m since 2009.
In October 2017, the brewery launched its fifth round of funding to further its global expansion, including new breweries in Asia and Australia, and the creation of a dedicated craft beer TV network.
"We are on a mission to make people as passionate about great craft beer as we are. This means having a strong workforce where no one is carried; every person plays an integral part in the business. Everyone acts as business owners. Everyone performs at an exceptional level. We have a high-performance culture. At BrewDog, we count in dog years: we are moving at a speed of knots, and the people who are truly right for our business are consistently uncompromising and relentless in their efforts," says Martin.
"For all of us at BrewDog, craft beer is more than something to be enjoyed on a Friday night when the week has come to an end. It is a way of life." Cheers to that!