The Event Business
- Sector: Leisure
- Region: South East England
Making corporate life more eventful
Whether you want to toboggan down a pop-up snow slope in the middle of a city or have a 20-foot oak tree integrated into your exhibition stand, The Event Business can help. The company is an innovative corporate event management business and, in the words of Managing Director Gary Davies, “we love
It’s a challenge that the Oxfordshire-based business has been meeting since it was launched in 1994 – and one that requires it to continually analyse the types of events it organises and what new propositions it could offer in the future. The nature of the business is such that what is possible presents a constantly moving target.
“Keeping ahead of ever-changing technology is our greatest challenge”
“Keeping ahead of ever-changing and rapidly advancing technology is our greatest challenge,” explains Gary. “Discovering new technologies in the field and bringing them to life for our clients has resulted in some of the most impressive, immersive, and creative event experiences in the industry. Effective innovation is key to our success.”
Having the right staff is a critical ingredient too. Over the past 12 months, The Event Business has increased its workforce by 42%, and has plans to expand further over the next five years. The company has also built up a roster of carefully selected freelance event staff to support its core team, which gives it the flexibility to deal with the inevitable ups and downs in demand.
- 42% - The proportion that the workforce has increased by over the past year
“This, along with our creative approach and excellent supplier relationships, means that we are able to add value to events, while ensuring our costs remain competitive,” explains Gary. “People are the most important element of any small business – your relationships with staff, clients and suppliers are integral to your success. Look after them well and the rest will follow.”