- Sector: Consumer services
- Country: Spain
A sporting chance
The consumers of today are more inclined than ever before to shop for convenience – to visit superstores and shopping centres where thousands of products are sold under one roof, rather than spend an entire afternoon scouring a high street for that one item. That trend has evolved even further since the rise of internet shopping enabled people to buy everything online.
Spanish company Tradeinn knows the degree to which shopping habits have changed in recent years. Founded in 1997, before e-commerce really took off, it has sought to capitalise on these changes by offering products from the most popular brands at the most competitive prices around, all at the click of a button.
“We build our business around customer satisfaction, offering the best service possible,” says David Martin, CEO. “We take pride in delighting our customers and do everything we can to ensure that the customer experience is fun and rewarding.”
“We do everything we can to ensure that the customer experience is fun and rewarding”
The Tradeinn network is made up of 13 online stores, each specialising in a different type of sports equipment – diving, biking, ski and snowboard, running and more. Together, it boasts more than 700 brands, and 500,000-plus items that can be delivered worldwide.
“We have kept our focus on growing in mature markets as well as in emerging markets, and we have been quick to take advantage of opportunities for profitable growth,” David says.
- 700 - Number of brands offered by the Tradeinn network of online stores
His advice to other companies wanting to achieve the success that Tradeinn has had is simple: follow in its footsteps and ensure that the team you build has the vision and the determination which are needed to keep pushing forward.
“In order to build a successful company, you must have a vision and real passion for what you are doing,” says David. “You have to believe very strongly that what you’re planning is do-able, that the market needs it and that you can help make it happen.”