Company information

Head start on style

For more than half a century, Childrensalon has been making youngsters look stylish. Since its inception in 1952, the Kent-based company has become the world’s leading multi-brand retailer of luxury designer children’s wear, distributing high-end brands including Gucci, Stella McCartney, Dolce & Gabbana and others to 160 countries around the world, and helping to define fashion trends among the young.

What’s more, the company has resolutely stayed a family-owned business. “Remaining independent and family-owned empowers us to innovate, learn and adopt new ideas very quickly,” says CEO Michele Harriman-Smith. “It also means that we can preserve our culture of dressing children beautifully and of ‘People Before Profit’ which is always at the forefront of how we treat our customers and employees.”

Key to Childrensalon’s success has been the development of a strong online presence. It has consistently kept ahead of the technology curve, constantly progressing through innovation in e-commerce, logistics, digital marketing content and data science.

“Remaining independent empowers us to innovate, learn and adopt new ideas very quickly”

“The rise of mobile has been a huge opportunity,” Michele notes. “We constantly upgrade our user experience with sleek, seamless design and state-of-the-art responsive technology.”

In order to ensure continued expansion, it has worked hard on cultivating a team of more than 300 skilled professionals that between them speak over 25 languages. From its humble beginnings as a small boutique in Tunbridge Wells, where founder Sybil Harriman pleated and smocked fabrics for children in the early 1950s, it now boasts an army of web designers and UX architects, developers, data scientists, engineers, editors, stylists, photographers and social media experts, all of whom are vital elements in the company’s ongoing success.

  • 25 - Number of languages spoken by Childrensalon staff, enabling it to export all over the world

“Our expertise, care and commitment to the business will enable us to continue growing in key markets,” says Michele. “Our biggest challenge will be to keep true to our culture as we grow.”