Bremont Watch Company
- Sector: Retail
- Region: South East England
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Flying starts don’t always follow emergency landings, but this was the case for brothers Nick and Giles English, co-founders of watch manufacturers Bremont Watch Company.
In the late 90s, the two were flying over France in a vintage biplane when they were forced to make an emergency landing in a pea field. Although they had turned up without an invitation, the farmer who owned the field received them with warm hospitality. His name was Antoine Bremont, and the two brothers repaid his kindness by naming their watch business after him. Since then, the company has become one of the top 10 chronometer producers in the world. In fact, the components that make up a Bremont chronometer are machined to the most accurate level of any machinist in the UK.
The company is currently focusing on growing its business overseas, with investment in geo-specific marketing campaigns. “This is generating significant brand visibility, which, in turn, drives footfall to our points-of-sale within our key growth markets,” explains Giles. “We now have boutiques in Hong Kong, the United States, Australia and United Arab Emirates, alongside key wholesale accounts within these markets.”
And while they may have one eye on the rest of the world, they are also expanding on home soil. The company has made heavy investments in infrastructure, building a new 35,000m2 state-of-the-art facility in Henley-on-Thames.
“The new HQ will house our entire watch manufacturing operation and head office under one roof,” says Giles. “The building matches our ambitions with capacity for further growth. It’s a stunning design architecturally, and we hope it will act as a beacon of British watchmaking for years to come. In addition to this, we are investing in job creation and training watchmakers via an apprentice training scheme we started in 2010.”