Conservatory Outlet Group
- Sector: Manufacturing
- Region: Yorkshire and the Humber
From extensions, orangeries and conservatories to windows and doors, Conservatory Outlet Group manufactures a range of home improvement products and supplies them to a network of independent retailers across the UK.
In recent years, the company has been able to benefit from new technology. “A huge opportunity is emerging in the home extension market for 3D design and visualisation software that helps homeowners to imagine what their project will look like,” says Greg Kane, CEO of Conservatory Outlet Group. “We have heavily invested across the Group in bespoke software and virtual reality tools required to lead the way in creating realistic designs. These support the sales process of our retail network and place us one step ahead of our competitors.”
Operating from a state-of-the-art 60,000 sq ft facility, the company manufactures up to 2,500 window and door frames per week. This summer, it unveiled a new aluminium collection of windows and doors to add to its product portfolio under an exclusive brand – the Eclipse Collection. Maximum glazing with minimal frames is an on-trend concept that has seen rising demand in the contemporary market.
This year has been hugely challenging for the construction industry, first impacted by the COVID-19 lockdown, then by an overwhelming surge in market demand for home improvement products in the months that followed. This demand has been compounded by an overstretched supply chain, which the business has worked hard to navigate. Sales at Conservatory Outlet Group are up more than 20% year-on-year for June, July and August.
The company continues to see emerging demand for contemporary single-storey extensions, rather than the traditional conservatory. “This means we’re becoming more and more like a construction company,” says Greg.