- Sector: Technology
- Region: South East
Watch this space
Brandwatch is a social intelligence and analytics company. “We use sophisticated data science and artificial intelligence to analyse the public conversations around consumer opinion on the web,” explains founder and CEO Giles Palmer. “At Brandwatch, our purpose is to bring structure and meaning to the voices of billions of people, enabling brands to make decisions that truly connect with consumer needs.”
Established in 2007 in Brighton with just six employees, Brandwatch has since grown to nearly 600 employees across 10 global offices and is aiming to become Brighton’s first unicorn company with a £1bn valuation. The Brandwatch platform is used by more than 2,000 brands and agencies, including PepsiCo, British Airways and Dell. “We complement and transform decade-old research practices. The social web is the largest pool of consumer thought,” says Giles.
Mergers and acquisitions have played a significant role in the company’s growth strategy. In October 2018, Brandwatch merged with its largest industry competitor. “This was a double win as it bolstered our US presence and allowed us to create the market-leading consumer research platform,” says Giles. In March 2019, the company acquired a London-based mobile survey start-up, setting itself further apart from competitors. “We now gather and analyse prompted and unprompted data. These differentiated data sets allow us to solve the biggest questions consumer-led organisations face.”
People are at the heart of how Brandwatch operates and it has appointed a Head of People Development. The main focus of this position is to roll out a global leadership development programme, celebrate the company’s first Learning at Work Week and encourage a culture of learning and sharing across the business. “We also have a close relationship with the University of Sussex, where many of our original engineering team studied natural language processing and cognitive sciences – two pillars of our product offering,” says Giles.