Jones Knowles Ritchie

Company information

Brand new day

With offices in London, New York and Shanghai, Jones Knowles Ritchie (JKR) spans three time zones and has a truly impressive global reach. The design-led creative company has been around for 30 years and includes major international brands such as Budweiser, Dunkin’ and M&M’s among its clients. Newer companies that are making waves due to their market-disrupting products are also counted among the agency’s client list, such as Hippeas and MatchaBar.

“Our growth has been primarily driven through the intersection of culture and commerce,” says James Nixon, CEO Europe, JKR. “New technologies, consumer behaviours and wider cultural trends have put branding and the need to stand out in a more digital world right at the heart of the Chief Marketing Officer’s wish list. Additionally, we have been able to create new products and programmes that have allowed our strategic relationships to grow further outside of the day-to-day business needs.”

This year has seen the agency launch notable campaigns across its offices including the first-ever global masterbrand for Heinz, a new visual identity for American fast food chain Popeyes, and a motion-led personal brand identity for champion gymnast Courtney Tulloch. It has also garnered accolades at multiple award shows including ADC, One Show and D&AD.