Red Sea Holidays
- Sector: Travel
- Region: London
- Revenue: £30m to £40m
- Website: www.redseaholidays.co.uk
A modern wonder
As its name suggests, Red Sea Holidays is the UK and Ireland’s leading independent tour operator to Egypt. Launched in the UK in 2009, the company is part of the Red Sea Group, an integrated leisure travel group that combines tour operations, ground handling, a fleet of Nile cruise ships and the largest privately owned hotel group in Egypt.
“Our properly trained sales and support team is able to describe the product from personal experience and we put a focus on providing customers with more and better brochure and web content than our competitors,” says Managing Director, Andrew Grant.
“We put a focus on providing customers with more and better brochure and web content than our competitors”
The product is simple too, traditional flight-inclusive package holidays, no hidden extras, fixed-rate child prices, the reassurance of local, English-fluent representatives in resort and full ABTA/ATOL protection.
“Of the 350,000+ guests who have travelled with us over the past seven years, 95% rate us excellent or good, providing excellent word of mouth and very high repeat business,” says Andrew.
“Effectively, we launched an old-fashioned travel agency-focused package holiday business in an era when others were focusing on online direct sales and dynamic packaging. We’ve also been good at building up strong relationships.”
95% – The proportion of guests who rated the tour operator excellent or good over the past seven years
However, the turbulent politics of the Middle East has tested the company, says Andrew.
“It is a difficult backdrop, but our active travel trade familiarisation programme reassures front office travel staff, while regular consumer and travel media visits maintain the destination profile, as well as providing consumer assurances of a safe welcome.”
Throughout 2016, the company intends to expand operations into resorts in both Greece and Turkey, with more countries to follow.