- Sector: Travel
- Region: South East
- Revenue: £40m to £50m
- Website: www.golfbreaks.com
GolfBreaks is a golf travel company founded in the back bedroom of CEO Andrew Stanley’s home in 1998.
Summing up the business in one sentence Andrew says: “It is a one-stop shop that makes booking golf breaks as simple as possible.”
“Ours is a one-stop shop that makes booking golf breaks as simple as possible”
In 2015, the company arranged golf days, breaks and holidays for more than 750,000 golfers, working with more than 2,000 venues in the UK and Ireland, Europe and further afield, with recent overseas expansion providing many new opportunities.
“We opened an office in South Carolina and in 2013, launched our US business as we look to bring American golfers over to the UK and Ireland,” he says.
“This year, we also launched our Scandinavian operation, with an office in Copenhagen that enables us to service travelling Swedish and Danish golfers. We’ve also recognised the changes in customer habits in terms of technology, creating a new website that is optimised for mobiles and tablets and is capable of online bookings.”
“This year we sold our market-leading online tee-time booking service, Teeofftimes.co.uk, to American company GolfNow,” explains Andrew. “The deal made great sense financially, but of equal importance was the strategic value of the resulting five-year partnership with GolfNow and its parent company, The Golf Channel, which gives us direct access to millions of American golfers.”
750,000 – The number of golfers who went on a GolfBreaks trip last year
Andrew says he wants to be the world’s No.1 golf travel company.
“Our USA and Scandinavian operations will be huge, but we also want to become the largest inbound golf tour operator for golfers in China, Korea, Japan and India,” he says.
“We expect to top 200 staff very soon, which is why we moved to a larger, state-of-the-art office… complete with a golf simulator room!”