- Website: www.accedo.tv
- Sector: Video user experience
- Country: Sweden
- Revenue: €20M to €30M
Both young and old are now spending unprecedented time in front of a screen, whether it be television, laptop or smartphone. Media companies are recognising the vast array of opportunities this presents them with, particularly with the mobile video revolution in full swing.
And it didn’t take long for Accedo, specialists in video user experience, to tap into that potential growth area.
“When we started the company in 2004, video on mobile was non-existent and the company’s focus was solely on big-screen video,” says Michael Lantz, CEO of the Swedish company, which handles the gamut of online video: movies on demand, pay-TV and catch-up TV. “Since 2012, we have successfully repurposed our company’s skills to capitalise on the revolution,” he says.
“We have set up offices around the world to tap into local talent”
Accedo’s success is reflected in the hard data. Despite a recession that brought many companies to their knees, it has recorded growth figures of around 50% year on year since 2012, and it expects to double its employee numbers by 2019. Yet the relative infancy of the industry has made recruitment of effective staff harder than expected. “Our industry is niche and the available talent is rare,” Michael says. “We have opted to set up multiple offices around the world both to tap into local talent and to be closer to customers.”
50% – Year-on-year growth figures posted by Accedo every year since 2012
While the company knows that linear television will not go away – indeed 95% of television is still watched the ‘old way’ – it is now clear that more viewers are switching to an on-demand viewing experience. Habits are changing at a rapid pace, and with that, so are the demands of the market. The results of this are likely to be dramatic, and to the benefit of Accedo. “This effectively changes the entire TV value chain, which has been successful for 20–30 years,” says Michael. “This value chain change will drive our business as more and more companies move to services where Accedo can deliver parts of the solution.”