The personal touch
Venntro, formerly Global Personals, operates several internationally recognised brands, including JustSingles.com, DatingAgency.com and Smooch.com. Its portfolio also includes White Label Dating, an award-winning platform that allows brands, affiliates and entrepreneurs to power their own branded online dating sites.
While many companies were hit hard by the recession, Venntro continued to grow – in fact, it actively recruited during this period. “Because of the nature of the business model, individuals and publishers looked to White Label Dating to help them weather the recession,” says CEO Ross Williams. “Meanwhile, consumers found online dating and social networking to be a cost-effective way of meeting new people,” he adds.
Venntro provides services to more than 40m people
Founded in 2003 and headquartered in Windsor, Venntro also has offices in London, San Francisco and Melbourne, and provides services to more than 40 million people in all major English-speaking markets. Its annualised revenues are approaching £50m.
In the next few years, Venntro plans to add complementary online dating and lifestyle products to its portfolio, offering consumers a more varied experience and adapting to the shift in the marketplace from desktop computers to mobile devices. It believes this will maintain its market leadership in a number of areas, as well as supporting its expansion into non-English-speaking markets.
Ross puts part of the company’s success down to the fact that its founders have used its services, so they know what customers want. And he sticks to a common-sense mantra: “Turnover is vanity, profit is sanity, cash is reality.”
- Sector: Information Technology
- Region: Berkshire