Focusrite Audio Engineering

Focusrite Audio Engineering

New ways of making music

With the rise of iTunes, the advent of streaming services such as Spotify, the resulting drop in CD sales and the boom in digital recording technologies, it’s safe to say the music industry has changed almost beyond recognition in the past decade. It’s no surprise, then, that global music and audio products group Focusrite aims to “take advantage of disruptions in music making, recording platforms and how music is listened to” and “make music easier to make”.

The company provides hardware and software to professional and amateur musicians through its two brands: Focusrite, which makes audio interfaces for recording artists, and Novation, which produces synthesisers and computer-enabled technology.

Focusrite’s CEO Dave Froker plans to achieve the company’s future goals through a four-part growth strategy.

  • 40 people are employed at Focusrite’s research and development team in High Wycombe

First, it will build on its market share through product innovation. Second, it will exploit industry trends. Third, it will continuously evolve the sales channel to capture margin. Finally, it will enter adjacent market segments, both organically and through acquisitions.

Based in the UK, Focusrite has a marketing subsidiary in Los Angeles – a sensible move given that 35% of its revenue comes from the US, its largest market. The group has a global customer base, with a distribution network that covers approximately 160 territories.

Dave says the company prides itself on its proven financial track record, built on the back of “strong organic growth in revenue and profits over the last six years”.

Equally important is its focus on developing technologically innovative products. It has a full-time, 40-strong research and development team at its High Wycombe HQ, led by Robert Jenkins, a Focusrite employee of 25 years’ standing.