Grosbusch

Company information

  • Website: www.grosbusch.lu
  • Sector: Food & Drink
  • Country: Luxembourg
  • Revenue: €40M to €50M

A family affair

For family-run fruit importer Marcel Grosbusch & Fils, it all began with passion. "Believe in yourself, stay focused and never give up, that’s my advice to any new business," says the company’s Marketing Manager, Goy Grosbusch, who says passion and self-belief are central to the company’s success.

It appears to be working. Founded in 1917, Marcel Grosbusch & Fils now imports fruit and vegetables from all over the world and distributes across Luxembourg, France, Germany and Belgium. The Luxembourg-based business supplies supermarkets as well as the hotel, restaurant and catering sector. "We offer tailor-made solutions for all of our customers, ranging from specific products to different services," explains Goy.

"We are a family-run business that’s always true to its original values. Those values are dealing with products of great quality and great taste"

This flexible approach has helped the business become a leading fruit and vegetable specialist in Luxembourg, while still retaining its family values and family-run feel. "We are a family business that’s always true to its original values. Those values are dealing with products of great quality and great taste, while providing a great service to our customers."

Demand for this service has never been greater – in fact, the recent economic downturn brought new opportunities for the company, says Goy. "When there is a crisis, people generally relinquish buying expensive material goods, but on the other hand, like to spend money on pleasurable things such as food and drink," he explains. "So we managed to grow while offering tasty and healthy fruits and vegetables, which helped people to better endure the crisis with all of its consequences."

  • 1917 – The year the company was founded by the Grosbusch family

Recent challenges, meanwhile, have arisen more from internal structure organisation and business planning – where being a family-run business can pose its own challenges. "But we’ve managed to structure and plan the business to the smallest detail now," says Goy.

By 2020, Marcel Grosbusch & Fils hopes to employ over 250 people. "The next few years will be an exciting time for us. We’ll be focusing even more on the German and French markets in order to develop."