Continuum Attractions

Company information

Highlighting heritage

It is a refreshing change to hear about a booming tourism business in the UK. And Continuum Attractions is just that. It owns, develops and operates cultural and visitor attractions across the country, from The Canterbury Tales visitor experience in Kent, to the Emirates Air Line cable cars in Greenwich and the famous tour of Coronation Street in Manchester.

CEO Juliana Delaney says the secret of the company’s continued success and growth – apart from great attractions – is a unique ‘staff first, customers second’ philosophy.

“We own a space in the marketplace between theme parks and museums that no one else owns – and we’re doing it well”

“It makes our front-line team the most important people in the business,” she says. “It’s everyone else’s job – especially mine – to make those roles as easy and effective as possible. This tactic means employees are empowered and can play a greater part in the business’s success.”

“We also own a unique space in the marketplace between theme parks and museums that no one else owns – and we’re doing it well.”

Juliana says the ‘staycation’ has definitely helped push the business forward, and survive the 2008 financial crisis.

“The trend of staying in the UK for the holidays helped us see growth. But also, I restructured the group to be more tightly focused on owning and operating visitor attractions,” says Juliana.

“Previously, we were also designing and building exhibitions, which wasn’t proving profitable enough.”

  • 1984 – The year Continuum Attractions was born

The biggest challenge now, she says, is attracting and retaining talent in the tourism and leisure sector.

“We are still striving to attract stable employees who are looking for a career in the tourism industry rather than transient employees looking for shorter term seasonal work.

“We’re raising the profile of the industry, which provides one in ten of all jobs and is growing at twice the rate of the rest of the economy.”