Orlebar Brown

Poolside revolution

Appalled by the standard of the men’s swimming gear at a pool party in Rajasthan in 2005, photographer Adam Brown resolved to produce a range of swimwear that would hark back to the elegance and sophistication of the French Riviera and Palm Beach of the 1960s. The company’s approach is “a short you can swim in” rather than a “swim short”.

Brown’s collection of tailored shorts has now evolved into a full resort range including T-shirts, polo shirts, knitwear and accessories.

  • Orlebar Brown has banned elasticated, unflattering swim trunks

“We filled a big gap in the market when we first began by offering a transitional tailored option for men on holiday,” says Adam. “We have banned elasticated, unflattering swim trunks and have changed the mindset of the man on holiday. Our collections are now going from strength to strength.”

The company doubled its headcount in the 18 months to the end of 2014 and expanded internationally by opening an office in New York.