Biyinzika Poultry International Limited
- Website: www.biyinzika.co.ug
- Sector: Agriculture
- Country of operations: Uganda
Ruling the roost
By constantly focusing on how it can become more efficient, Biyinzika Poultry International Limited (BPIL) has proved poultry companies can thrive in Uganda’s food market.
“Poultry companies have struggled to offer a product that is cost-competitive for the average consumer, due to all sorts of internal inefficiencies,” says CEO Craig Neilson. “By establishing best practices, Biyinzika Poultry has been able to take advantage of this asymmetry and become the leading player. The philosophy is to really take care of aspects that are in control of the company and be in a position to withstand and possibly take advantage of uncontrollable, macro factors.”
That strategy has seen the company, which does everything from grain sourcing to supplying poultry feed, establish a large presence in Uganda’s poultry market. BPIL has the largest feed mill in the country and around 50% of the broiler and day-old-chicks market, while it sells its products to everyone from small-scale farmers, to the more established operators that, in turn, serve the end consumer.
- 50% - BPIL’s share of Uganda’s market for broiler and day-old chicks
The firm sees huge potential for further growth. The penetration rate of poultry in Uganda is far below that of some neighbouring countries, even though it’s often the cheapest protein consumers can buy.
BPIL also has ambitions to become a fully integrated poultry business, involved in every stage of the process ‘from farm to fork’. And the company is keeping an eye on the potential for expansion into other sectors and countries. “Uganda enjoys an advantage given its land-locked position,” says Craig. “That offers protection from cheap imports from the major global exporting countries and structurally cheaper availability of grain – a key raw material.”