Since 2007, SWR has grown its revenue by 1,500 per cent while helping UK businesses to become greener. The company, which provides complete waste management and recycling solutions, has come a long way since it was founded six years ago.

"The first years were the hardest," CEO Giles Whiteley recalls. "We were the new kids on the block with no experience and no pedigree, but we had determination and belief. When defining our services we didn’t look at what the competition was doing, we looked for what the market needed."

  • SWR’s revenue has increased by 1,500% since the company launched in 2007

Together with the creation of a team of people who all believe in what it’s doing, this approach has enabled SWR to deliver what customers want. This, in turn, has helped the company to keep customer churn to a minimum and secure new contracts with existing clients.

"The answer for us has been patience, persistence and profile – we don’t want to be irritating but we don’t want to be forgotten either," Giles says. "This means understanding the customer’s pressures as much as possible and trying to show that we can be of assistance in the long run."

This strategy of taking the long view has extended to SWR’s choice of investors, with the company attracting backers who are looking for long-term profits rather than short-term gains.

It’s a strategy that’s paying off, with SWR forecasting further growth from new customers and from expanding its portfolio of services for existing clients in the months and years ahead.