- Sector: Advertising & Marketing
- Region: London
In the loop
Starting with five people working from a shed, LoopMe was founded in 2012 and has established itself as a globally renowned company with offices in the UK, Singapore, Ukraine and the US. LoopMe works with some of the world’s biggest brands and media agencies, using cutting-edge artificial intelligence (AI) to optimise media outcomes and bring campaigns to mobile, computers and connected TVs.
CEO and co-founder Stephen Upstone explains how LoopMe works. “Rather than relying on proxy advertising metrics like clicks and video views, LoopMe uses cutting-edge data science and advanced machine learning techniques to optimise advertising campaigns to those who are most likely to do the desired outcome of the ad – whether it’s brand awareness, purchase intent, store visits or even sales.” This approach is delivering results for LoopMe – its PurchaseLoop product, which uses AI to optimise video advertising, has won four separate awards for innovative technology.
LoopMe’s fast growth has been impressive, and is recognised in several industry leagues including the Hiscox Tech Track 100, the Inc. 5000 list and Deloitte’s Fast 50 rankings.
“To see sustained growth, it’s really important to nurture the right talent in the UK, and this should start at a young age with a career in technology made accessible to all,” says Stephen. “There are so many roles in tech, from data science to client services and marketing, and it’s important that this is communicated and prioritised within the education system from a young age.”
Stephen’s advice for small businesses starting out is to understand the value that your company can bring. “You should be communicating this to your customers and, most importantly, delivering on it.”