- Sector: Retail
- Region: London
Off the cuff
Founded in 1898, TM Lewin is a gentleman’s shirt and tailoring retailer. The company opened its first shop on London’s Jermyn Street and has since expanded its operations internationally, reaching 18 different markets.
The brand is synonymous with office workwear and continues to develop bold shirt styles, while always offering classic choices. “The essential white shirt has always dominated the office, and in many cases still does. However, the contemporary man is more daring in his outfit selection, which in turn grants us free rein to think more creatively about not only the essential formalwear items, but also how we can develop ourselves as the go-to premium lifestyle brand for every man, every day of the week,” says Sven Gaede, CEO.
TM Lewin’s international business has grown over its 120-year history, expanding into international markets in 2009. “Over this past decade, we have built on our portfolio in territories such as Australia, Dubai and South Africa. We have seen 15% international retail growth over the last two years and have substantial plans for expansion through wholesale and franchise,” says Sven.
Fashion, by its very nature, doesn’t stand still, but TM Lewin anticipates shifts in trends in more than just style. “The coming years will see the industry go through many exciting fashion step changes, but what we are equally excited by are the shifts in the way people shop and interact with our brand.”
As TM Lewin looks to the future, it aims to focus on the ‘store of the future’ concept, developing an engaging shopping experience for all while retaining its core values of what it believes the true shopping experience should be.