- Sector: Technology
- Region: London
Foundry, a developer of creative software for the digital design and media and entertainment industries, was established in 1996. Since then it has been a leader in innovative and cutting-edge software, used to deliver visual effects and 3D content for the design and entertainment industries.
With over 7,000 customers globally, Foundry’s technology has been used to create stunning visual effects for film and television, including on visual effects (VFX) Oscar-winning films. Foundry was named the Best Performing Company in 2018 by Megabuyte and was recently honoured by the Academy of Motion Picture Arts and Sciences for its significant contribution to motion pictures.
The film and television industries are rapidly changing due to the development of technology. Foundry is continually updating and creating pioneering products, such as a digital 3D painting tool, so it does not fall behind. “We are seeing high growth in video-on-demand services like Netflix, Amazon, Hulu and Apple in the VFX industry,” says CEO Craig Rodgerson. “These services invest in creating original content and the high demand for this content is driving innovation, efficiency and quality.”
In 2018, Foundry launched a ground-breaking platform called Athera, the first cloud-based VFX platform that enables studios to create and collaborate on projects from around the world. Foundry’s software applications are being used by the world’s leading footwear and fashion product brands. Craig says: “These close partnerships are empowering brands and creative professionals to design and manufacture their products faster than ever before.”
For a business starting out, Craig believes that smoothing out operations by using the right tools and keeping costs down is crucial. He says: “Thinking outside the box when it comes to optimising business processes is essential.”