Reality tech

Our world continues to be transformed by technology, with both the workplace, our homes and leisure time facing a revolution in the interface between consumers and businesses. Internet access across the EU now stands at 87%, and the proportion of 16–74–year–olds who bought goods or services over the internet over the past year is up to 57%, so it’s little surprise that online startups are flourishing. Everywhere, specialist and niche companies are thriving by focusing on their product or service, their market and customers, and, above all, their competitors.

Sector at a glance

  • 4.7 million - The number of professional developers in Europe 
  • 3 - The factor by which investment in European tech startups has increased over the past five years
  • €1.5bn - The EU Commission’s predicted spend on AI by 2020