Food & Drink
Food, glorious food
How we eat, what we eat, when we eat and where we eat is in a state of constant flux that is only likely to increase as younger generations increasingly view food and drink as a truly global marketplace. Fortunately, the food and drink market is both flexible and responsive, and successful firms are able to adapt to their customers’ desire for more organic and natural foods, less packaging – in particular plastic – and greater awareness of the impact on our environment. SMEs throughout Europe are often better positioned to respond swiftly and effectively to an ever-changing market than supermarkets and other large-scale producers, meaning there will continue to be opportunities for them as the sector grows and develops further.
Sector at a glance
- €102bn - The value of EU food exports
- 285,000 - The number of SMEs in the European food and drink industry
- 54% - The proportion of food manufacturers in europe that are bakeries