Colfiorito

Company information

Terra firma

Founded in 1984 and named after the local town, family firm Colfiorito is a market leader in Italy for dry pulses, cereals and seeds – and far more besides.

“We offer products of recognised nutritional importance that are ideal for a balanced diet, and we suggest new and innovative ways to consume them,” explains Colfiorito’s General Manager, Alessio Miliani. “We want to empower consumers by building their awareness of benefits, recipes and food matchings, so that we’re positioned as their nutrition coach.”

Run by father-and-son team Ivano and Luca Mattioni, President and Vice President respectively, the company’s strong attachment to the family and to the earth have driven its success, Alessio believes.

“Our roots as a family company are in the earth; we are producers, with our own agricultural estate. It is in that very estate we also receive raw materials from all over the world, to be checked and selected according to our top-notch standards, with over 100,000 controls a year. From these roots, we have built a story of recognised competence and expertise within the products, allowing us to innovate in a meaningful way,” Alessio says.

Today, growth remains top of the agenda for the business as it looks to increase exports, consolidate its position as a market leader, and continue its involvement with the Food and Agriculture Organization of the United Nations (FAO).

“We are the first Italian company of our size to have signed an agreement with FAO, which is a great honour for us,” adds Ivano. “Our cooperation will focus on expanding research on pulses and promoting their benefits, while continuing to share knowledge in order to help small producers around the world.”