- Sector: Leisure
- Region: South East England
It’s really a restaurant with rooms. That’s how Home Grown Hotels describes each of its guest houses across the south of England, but the group is being somewhat modest. Each hotel is based on the concept of a restaurant with rooms and a kitchen garden, which together offer a touch of luxury combined with a homely charm.
“We are entrepreneurial boutique hoteliers,” explains Chairman and CEO Robin Hutson. “We purchase, develop and operate hotels, reinventing a style of country house hotel that has not previously been achieved,” continues Robin, who adds that the group has managed to grow the business “by sticking to what we do best and concentrating on the quality of the product”. The hotels, which all come under THE PIG brand, range in size from 12 to 30 bedrooms and include THE PIG near Bath, THE PIG in the wall in Southampton and THE PIG on the beach in Studland, Dorset.
“We are entrepreneurial boutique hoteliers. We purchase, develop and operate hotels”
Although THE PIG brand was created in 2011, Home Grown Hotels’ history began two years earlier, when it launched its five star Lime Wood hotel in the New Forest National Park, with a restaurant jointly run by top chefs Angela Hartnett and Luke Holder. The group also operates the Portetta ski hotel at Courchevel Moriond in the French Alps, along with a set of four luxury mountain lodges nearby.
Home Grown Hotels holds ambitions to expand its business further. “We could add another three or four hotels to THE PIG portfolio in the next five years,” says Robin. “Our staff currently number 700, and this will increase to over 1,000.”
- 12-30 - The range of rooms available at each of THE PIG’s five hotels
The group, however, has been careful not to over-extend itself with debt in pursuing its expansion plans. It’s also mindful that its growth prospects could be affected by the consequences of Brexit, which has created uncertainty for the hospitality industry as a whole. Robin says: “The impact of Brexit on free movement of labour will undoubtedly be our greatest challenge.”