- Sector: Professional services
- Country: United Kingdom
The most important task for any company is to build a reliable customer base. That doesn’t always come easy, however, and in response an industry has developed to alleviate this problem, by delivering customers directly to companies.
“We provide a scalable source of new customers to businesses all over the world,” says Michael Teixeira, CEO of MVF. “Our technology and world-class, cross-channel marketing teams help to connect active customers with businesses looking to scale, providing quality sales-ready leads and marketing leads directly to our clients on a pay-per-lead basis.”
The London-based company was the brainchild of five tech-savvy friends, and in the past seven years has scooped honour after honour, including a Queen’s Award for Enterprise and fourth place on the Sunday Times Best Companies To Work For list. Michael says that the fast-changing nature of digital marketing has presented a challenge,
but that the company has developed ways to stay ahead of the curve.
“One of the exciting things about working in marketing and tech is that both disciplines evolve so quickly”
“Because we have dedicated teams who are just tasked with testing new channels, we are able to work out how to capitalise on new marketing channels and social platforms long before other businesses.”
The company has grown at a rapid rate since its inception, with staff numbers increasing substantially over the past year alone. “We have even had to bring in academies in all of our departments to ensure we have a consistent flow of great talent being trained up,” Michael says.
The company’s future will no doubt echo its past: rapid growth, innovation and more awards. “One of the exciting things about working in marketing and tech is that both disciplines evolve so quickly,” Michael says. “I think there has been a real emphasis in recent years on improving the experience for consumers online and championing sites that offer real value to prospective customers.”
- 4th - Place achieved by MVF in the Sunday Times’ list of Best Companies To Work For
Michael’s advice to others? “Work out a really clear vision and mission, hire great talent and work out how to help them do their jobs better.”