De Jong Packaging
- Sector: Manufacturing
- Country: The Netherlands
Packing a punch
Founded in 1996 with just two employees, De Jong Packaging now employs 350 people making 250 million corrugated cardboard packages per year. The firm’s success is driven by a combination of family values, flexibility and the boom in e-commerce, according to Tony Robertson, UK sales manager.
“We are flexible and have a no-nonsense mentality,” explains Tony. “We are a 100% family-owned company and not part of an international group, so we have no need for long discussions about investments or future plans.”
This strong-willed and can-do approach saw the firm build one of the largest factories of its kind in Europe, with two corrugators and 12 converting machines.
“Competitors were afraid to invest in new machinery, but in 2007 we built our first corrugator and in 2016 we installed the second one. Now we have the biggest plant in the region,” adds Tony.
“Competitors were afraid to invest in new machinery, but in 2007 we built our first corrugator and in 2016 we installed the second one.”
It’s not all been plain sailing, however. The fall in sterling has had repercussions for the company, which began doing business in the UK in 2015.
“We had an exchange rate advance when we started our company in the UK,” explains Tony. “In the last two years, the value decreased, so we had to come up with innovative packaging, fast deliveries and other ways to keep competitive on price.”
Despite this, De Jong Packaging plans to expand in the UK, which is considered a focus market for the business.
- 250m corrugated cardboard packages are made each year by De Jong Packaging
Other growth areas include sustainable packaging as well as colourful, printed packaging.
“E-commerce is booming and almost everything sent out by online retailers is packed in a box,” says Tony. “Companies look to stand out from the crowd with their box, so next to growth in this sector we look to more colourful designs and prints.”