- Sector: Food & Drink
- Country: Spain
A taste of success
Established in 1775 in the small town of Lleida in Catalonia, Torrons Vicens produces nougats and chocolates using artisanal and traditional methods.
“We produce over 400 types of turrons [nougats] and chocolates and sell them through three main channels,” explains Angel Velasco, who owns and manages the business with his son, Angel Velasco Herrero. “We have more than 40 retail stores in popular tourist spots across France, Spain and the United Arab Emirates, and we export to distributors and specialty stores around the world.”
At the heart of the family-run business is tradition, quality, innovation and service. “We follow the same recipe and original processes generation after generation – since the very beginning,” says Angel. “And we only use the best-quality natural ingredients to get the
most genuine taste.”
“Our continuous growth during the last few years is the result of our product innovation, our expanding network of shops and the international projection of the brand” - Angel Velasco, owner/manager, Torrons Vicens
Innovation cuts right across Torrons Vicens; constant attention is paid to improving product packaging, while the retail stores are frequently updated to ensure the best possible customer service. This commitment has helped the company through the recent economic down-turn and resulted in a new range of products.
“Our continuous growth during the last few years is the result of our product innovation, our expanding network of shops and the international projection of the brand with the target of transforming the product from a seasonal to a year-round one,” explains Angel.
Central to all this has been a strategic collaboration between the company and the prestigious chef Albert Adrià, which began in 2013 and which has produced the new product line ‘Nature’.
- 400 different types of nougats and chocolates are produced and sold by Torrons Vicens
“With this line, we have transformed nougat into a dessert,” says Angel. “We have combined high-end gastronomy with the Agramunt nougat tradition, resulting in original
and high-quality nougats.”