Food & Drink
Whet your appetite
The Food & Drink market is much more flexible and fluid than it is sometimes given credit for – for example pasta sales in Italy are declining, something that might seem highly unlikely. However, demand for more organic foods is on an upward curve across the entire EU. determined and dynamic companies that are capable of adapting look set to take advantage of a sea-change in consumers’ approach to diet and well-being, and to continue the sector’s impressive growth.
Sector at a glance
- 2% - Predicted growth in beer market to 2020
- 2x - EU exports have doubled in the past 10 years, to over €90 billion
- 286,000 - Food & Drink companies in the EU, 99% of which are SMEs