- Sector: ELITE
- Country: Slovenia
Heart of glass
Steklarna Hrastnik has honed the production of glass into a fine art form. The Slovenian company began 157 years ago, and over the decades has built up a global reputation for making some of the most technically demanding glass products.
The company produces super premium packaging, tableware and lightning glass, and last year moved into the perfume and cosmetics market. Andrej Božič, General Director, Steklarna Hrastnik, says its recent success is largely down to a restructure of the company, which began in 2010.
"This allowed us to change the company culture and reach a consensus between the goals of the company and the goals of the individuals," he says.
That proved to be the foundation for achieving bigger shifts in the company, which were – and still are – represented by workers' increased loyalty, intergenerational willingness to share knowledge, innovations and a passion for success.
The company can tailor its products to meet the needs of clients, offering a full service, from design to decoration.
"We have developed our own catalogue of items and thus can offer a quality solution to customers who do not have their own design," Andrej says.
Steklarna Hrastnik's skill in working with glass of the highest clarity has meant it can enter a niche market, drawing greater interest from a wider range of brands. Their next opportunity lies in connecting with other complementary manufacturers to offer complete solutions to their customers. In the glass industry today, the ability to compete depends upon several factors.
"The quality of the glass," Andrej says, "and also that it is produced in an environmentally friendly way, which means less fossil fuel and less energy is used."
The experience the company has over 157 years is important, and places it in a solid position to continue its pre-eminence. As for other small businesses, Andrej says:
"They need to understand that technical innovation does not guarantee success in the market."