- Sector: Hospitality
- Region: London
Banana Split has been planning luxury and internationally renowned social, corporate and non-profit events for more than four decades. It puts on events, both in its geographical home, the UK, and across the globe – and whether it’s a small, intimate dinner with friends or booking a global superstar for a milestone event, you name it, Banana Split has done it.
Four directors – two of which are newly appointed – lead the Banana Split team, whose formula for business growth is founded in employee satisfaction. “We are constantly looking for ways to stimulate and energise our team,” says Jamie Simon, Director and Head of Events at Banana Split. “We believe fun and hard work do not need to be mutually exclusive, especially in our industry.”
The full-service events agency has developed its external and internal operations in accordance with growing digital trends, implementing decentralised working for employees and using purpose-built apps to streamline event registration.
Understanding the importance of creating a unique virtual platform to showcase clients’ events has been an essential part of the company’s 2020 strategy and has led to an Instagram following of more than 27,000. “Creating that perfect ‘Instagrammable’ image by way of a show-stopping photo opportunity within an events space or a jaw-dropping external installation is what sets us apart,” says Jamie.
In the events market, Jamie says it’s especially important that new businesses determine their speciality. “Banana Split offers a variety of services, but this is based on over 40 years of experience, and recognising the distinctive differences between private and social events, and corporate and non-profit,” he says. “Find a niche and focus on it. The most important tip, though, is the client is number one.”
One final word of wisdom from Jamie: “Never stop being curious and learning. You are never the complete article.”