- Sector: Information Technology
- Region: Yorkshire and the Humber
- Revenue: £6m to £10m
- Website: www.searchlaboratory.com
In search of success
From its offices in Leeds, Search Laboratory has grown into a thriving global, digital marketing company. It has spent ten years managing local and international paid and organic search, social and display campaigns for clients, helping them increase their online presence on international search engines such as Google, Bing, Yandex and Baidu.
It employs over 120 in-house digital specialists and recently opened an office in New York after spotting a gap for its services in the US market.
“The technology industry changes rapidly and we have seized opportunities to expand”
Ian Harris, CEO and Founder, says the company originally focused on paid search engine marketing but that soon changed.
“We saw increased demand from clients for complementary services. Soon we diversified to offer search engine optimisation, which is almost essential for any organisation trading online competitively,” he says.
“The industry changes rapidly and we have seized opportunities to expand to offer programmatic, social, online PR, content marketing, conversion rate optimisation and analytics – all services that are tightly interlinked within any successful modern marketing mix.”
> 120 – The number of staff at Search Laboratory
Ian says the recession actually helped the business. “Tough times meant more businesses were forced to look further afield for new sources of revenue, and that resulted in an increasing demand for Search Laboratory’s internationalisation services,” says Ian.
Ian explains that there is considerable focus on treating staff well and the company has been voted among The Sunday Times’ Top 100 places to work for three years running. “We believe that ‘happy staff make for happy clients’,” he says.