- Sector: Electronic Manufacturing
- Region: East Midlands
- Revenue: £20m to £30m
- Website: www.guidance.eu.com
Safe at sea
Guidance Marine is an award-winning, international manufacturer of laser and radar sensors that measure distances between ships or other objects at sea. The technology ensures that vessels can operate safely within close proximity to each other.
As well as making and selling the devices, Guidance Marine offers support services and products to customers.
“Our success is based on innovation – being forward thinking and proactive”
“Our key value is that we’re driven by our customers’ requirements,” says CEO, Jan Grothusen. “We are committed to delivering reliability, quality and durability in our products and services and our success is based on innovation – being a forward thinking and proactive organisation.”
And an eagerness to branch out has strengthened the company’s global presence. Guidance Marine has opened regional offices in the US, Singapore and Aberdeen and has local sales representation in Brazil.
These are challenging times with oil prices at historic lows, but the company has brought out a range of innovative new products – Absolute Signature (a laser) and the RangeGuard system (a radar) – further enhancing its current portfolio.
“They can be used in both new and existing markets, such as wind farm construction and high-end leisure markets,” says Jan.
While the company is enjoying growth in these areas, Jan explains how the sustained drop in oil prices has put pressure on the company’s operations.
75 – The number of staff the company employs
“The uncertainties arising from deterioration in global trading conditions have put a higher urgency on our current diversification strategy.”
Nevertheless, Jan envisages healthy growth in the next five years as the company invests in new markets and more innovative products.