- Website: www.eurotex.ro
- Sector: Manufacturing
- Country: Romania
- Revenue: €20M to €30M
High street fashion
Once a small family-run outfit from Iasi in Romania, Eurotex has evolved from its humble beginnings in 1996 to carve out a name for itself today as one of Europe’s largest ladies’ garment manufacturers and exporters.
"Currently we produce up to 400,000 garments per month," says Marius Sandru, CEO at Eurotex. "This is a scale of production we’re able to achieve reliably and at speed because we own all our machinery and control everything from concept design through to delivery of the finished product."
The company now works with many of the biggest high street brands, including the likes of Zara and Mango, to help design and deliver new lines of clothing where cheaper Asian production is too slow to meet the fashion industry’s fast-moving demands.
Eurotex puts much of its success down to having made it a business priority to bring every service a client might need in-house. This approach has made it easier to impose agile business practices throughout the company, and to instil a certain flexibility in management thinking.
400,000 – The number of garments manufactured every month by Eurotex
"The strategies we have put our faith in keep us flexible to changing markets: multi-channel distribution, a diversified customer base and a continuous development of design creativity. But it’s all underpinned by maintaining our end-to-end manufacturing platform, which has given us a strong financial base to work from," explains Marius.
Looking to the future, despite recognising the vulnerabilities of an interconnected garment supply chain, the firm remains confident about its prospects. By continuing to meet customer expectations with consistency, and sticking to a lean, iterative style of production, Eurotex aims to continue to remain competitive.
Most importantly of all, Eurotex has prioritised listening to its customers. By engaging in a dialogue with them and anticipating their needs, it is well positioned to react quickly and continue to build its customer relationships.