London Stock Exchange welcomes WPP
WPP, the world leader in communications services and dedicated to creating growth for clients, opened trading at London Stock Exchange this morning Tuesday 29 June to celebrate the contribution brands make in generating superior shareholder returns and the launch of the WPP BrandZ Top 100 Most Valuable Global Brands 2018.
David Roth, WPP said “We are delighted to celebrate the launch of the WPP BrandZ Top 100 Most Valuable Global Brands 2018. London Stock Exchange is the most appropriate and fitting place to do this as brands have and continue to create significant long term growth in shareholder value. WPP BrandZ is the largest Brand Building platform in the world and now contains more than 5.1 billion individual data points, this big data proves conclusively that the most valuable brands deliver superior shareholder returns. Brand building should be viewed by companies as one of the most important investments they make generating significant economic returns and driving share performance and not as a cost.”